If anyone has ridden the roller coaster of failure and success, it’s Janet Hogan. As a 15 year old schoolgirl she stuck up a sign on the front gate of her family home: Janet’s Pavlova Pantry. 6 months later, she’d bought a boat from the proceeds and a lifelong love of entrepreneurship was born.
At age 20, she co-founded The Cactus Cafe, the hottest eatery for Sydney's in-crowd, somehow finding the time between early morning croissant deliveries to get her BA in Communications and also star in the Australian movie, Goodbye Paradise.
12 months later, she became Mojo Advertising’s first token ‘sheila-creative’. Then stunned everyone when at 21 she became the youngest copywriter in Australia ever to win the advertising Oscars, a Lion at Cannes.
By 30, this mother of two was creating headlines of her own as co-founder of controversial new ad shop Oddfellows, and unofficial spokesperson for an industry that loved her blunt, outspoken style.
By 36 she turned her hand to real estate; eventually buying, renovating and selling 117 properties, including an abandoned mango farm which she turned into an elite 48 lot waterfront subdivision - grossing $23 million in just 2 years.
But by far her biggest challenge was navigating the 2008 Financial Crisis, where she went from having it all; a massive share portfolio, spectacular waterfront mansion and a tropical lifestyle that would be the envy of Richard Branson, to losing almost everything and having to start again.